Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7E3DD
RGB
231, 227, 221
HSL
36, 17%, 89%
HSB
36, 4%, 91%
CMYK
0, 2, 4, 9
LAB
90, 1, 3
LCH
90, 3, 80
OKLCH
0.92, 0.01, 78
XYZ
73, 77, 79
LUV
90, 3, 5
HWB
36, 87%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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