Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E3E3EA
RGB
227, 227, 234
HSL
240, 14%, 90%
HSB
240, 3%, 92%
CMYK
3, 3, 0, 8
LAB
90, 1, -3
LCH
90, 4, 285
OKLCH
0.92, 0.01, 286
XYZ
74, 77, 89
LUV
90, 0, -5
HWB
240, 89%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.