Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0F9FD
RGB
240, 249, 253
HSL
198, 76%, 97%
HSB
198, 5%, 99%
CMYK
5, 2, 0, 1
LAB
97, -3, -3
LCH
97, 4, 230
OKLCH
0.98, 0.01, 226
XYZ
88, 93, 106
LUV
97, -5, -4
HWB
198, 94%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.