Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F7FF
RGB
244, 247, 255
HSL
224, 100%, 98%
HSB
224, 4%, 100%
CMYK
4, 3, 0, 0
LAB
97, 0, -4
LCH
97, 4, 271
OKLCH
0.98, 0.01, 270
XYZ
89, 93, 108
LUV
97, -2, -7
HWB
224, 96%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.