Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0FDF2
RGB
240, 253, 242
HSL
129, 76%, 97%
HSB
129, 5%, 99%
CMYK
5, 0, 4, 1
LAB
98, -6, 4
LCH
98, 7, 148
OKLCH
0.98, 0.02, 150
XYZ
87, 95, 98
LUV
98, -7, 7
HWB
129, 94%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.