Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0FFFC
RGB
240, 255, 252
HSL
168, 100%, 97%
HSB
168, 6%, 100%
CMYK
6, 0, 1, 0
LAB
99, -5, 0
LCH
99, 5, 184
OKLCH
0.99, 0.02, 183
XYZ
89, 97, 106
LUV
99, -8, 1
HWB
168, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.