Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0FFFF
RGB
240, 255, 255
HSL
180, 100%, 97%
HSB
180, 6%, 100%
CMYK
6, 0, 0, 0
LAB
99, -5, -2
LCH
99, 5, 199
OKLCH
0.99, 0.02, 197
XYZ
90, 97, 109
LUV
99, -8, -2
HWB
180, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.