Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F13D09
RGB
241, 61, 9
HSL
13, 93%, 49%
HSB
13, 96%, 95%
CMYK
0, 75, 96, 5
LAB
55, 67, 66
LCH
55, 94, 44
OKLCH
0.63, 0.22, 34
XYZ
38, 22, 3
LUV
55, 147, 42
HWB
13, 4%, 5%
Pantone
172 C
Harmonies
Shades & tints
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