Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F13F02
RGB
241, 63, 2
HSL
15, 98%, 48%
HSB
15, 99%, 95%
CMYK
0, 74, 99, 5
LAB
55, 67, 67
LCH
55, 95, 45
OKLCH
0.63, 0.22, 35
XYZ
38, 22, 2
LUV
55, 146, 43
HWB
15, 1%, 5%
Pantone
172 C
Harmonies
Shades & tints
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