Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2D0CC
RGB
242, 208, 204
HSL
6, 59%, 87%
HSB
6, 16%, 95%
CMYK
0, 14, 16, 5
LAB
86, 12, 7
LCH
86, 14, 29
OKLCH
0.89, 0.04, 26
XYZ
70, 68, 67
LUV
86, 21, 7
HWB
6, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.