Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2D7DD
RGB
242, 215, 221
HSL
347, 51%, 90%
HSB
347, 11%, 95%
CMYK
0, 11, 9, 5
LAB
88, 10, 1
LCH
88, 10, 4
OKLCH
0.90, 0.03, 3
XYZ
74, 73, 79
LUV
88, 15, -1
HWB
347, 84%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.