Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F2E7CC
RGB
242, 231, 204
HSL
43, 59%, 87%
HSB
43, 16%, 95%
CMYK
0, 5, 16, 5
LAB
92, 1, 15
LCH
92, 15, 88
OKLCH
0.93, 0.04, 88
XYZ
76, 80, 69
LUV
92, 8, 21
HWB
43, 80%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.