Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F30507
RGB
243, 5, 7
HSL
359, 96%, 49%
HSB
359, 98%, 95%
CMYK
0, 98, 97, 5
LAB
52, 78, 66
LCH
52, 102, 40
OKLCH
0.61, 0.25, 29
XYZ
37, 19, 2
LUV
52, 169, 36
HWB
359, 2%, 5%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.