Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F36600
RGB
243, 102, 0
HSL
25, 100%, 48%
HSB
25, 100%, 95%
CMYK
0, 58, 100, 5
LAB
61, 53, 70
LCH
61, 88, 53
OKLCH
0.68, 0.19, 45
XYZ
42, 29, 3
LUV
61, 119, 53
HWB
25, 0%, 5%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.