Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F37009
RGB
243, 112, 9
HSL
26, 93%, 49%
HSB
26, 96%, 95%
CMYK
0, 54, 96, 5
LAB
63, 48, 70
LCH
63, 85, 55
OKLCH
0.69, 0.18, 48
XYZ
43, 31, 4
LUV
63, 110, 56
HWB
26, 4%, 5%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.