Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DAEC
RGB
243, 218, 236
HSL
317, 51%, 90%
HSB
317, 10%, 95%
CMYK
0, 10, 3, 5
LAB
90, 11, -6
LCH
90, 12, 334
OKLCH
0.91, 0.04, 336
XYZ
77, 75, 90
LUV
90, 13, -11
HWB
317, 85%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.