Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DCD7
RGB
243, 220, 215
HSL
11, 54%, 90%
HSB
11, 12%, 95%
CMYK
0, 9, 12, 5
LAB
90, 8, 5
LCH
90, 9, 36
OKLCH
0.91, 0.03, 32
XYZ
75, 75, 75
LUV
90, 14, 7
HWB
11, 84%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.