Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DEC6
RGB
243, 222, 198
HSL
32, 65%, 86%
HSB
32, 19%, 95%
CMYK
0, 9, 19, 5
LAB
90, 5, 15
LCH
90, 15, 72
OKLCH
0.91, 0.04, 71
XYZ
73, 75, 64
LUV
90, 14, 20
HWB
32, 78%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.