Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F5D8EA
RGB
245, 216, 234
HSL
323, 59%, 90%
HSB
323, 12%, 96%
CMYK
0, 12, 4, 4
LAB
89, 13, -5
LCH
89, 14, 338
OKLCH
0.91, 0.04, 340
XYZ
77, 74, 88
LUV
89, 16, -10
HWB
323, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.