Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DEC7
RGB
243, 222, 199
HSL
31, 65%, 87%
HSB
31, 18%, 95%
CMYK
0, 9, 18, 5
LAB
90, 5, 14
LCH
90, 15, 71
OKLCH
0.91, 0.04, 70
XYZ
73, 75, 65
LUV
90, 14, 20
HWB
31, 78%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.