Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F3DFDA
RGB
243, 223, 218
HSL
12, 51%, 90%
HSB
12, 10%, 95%
CMYK
0, 8, 10, 5
LAB
90, 6, 5
LCH
90, 8, 38
OKLCH
0.92, 0.02, 34
XYZ
76, 77, 77
LUV
90, 12, 6
HWB
12, 85%, 5%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.