Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F40402
RGB
244, 4, 2
HSL
0, 98%, 48%
HSB
0, 99%, 96%
CMYK
0, 98, 99, 4
LAB
52, 78, 67
LCH
52, 103, 41
OKLCH
0.61, 0.25, 29
XYZ
37, 19, 2
LUV
52, 170, 37
HWB
0, 1%, 4%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.