Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F45D09
RGB
244, 93, 9
HSL
21, 93%, 50%
HSB
21, 96%, 96%
CMYK
0, 62, 96, 4
LAB
60, 57, 68
LCH
60, 89, 50
OKLCH
0.67, 0.20, 42
XYZ
41, 27, 3
LUV
60, 127, 50
HWB
21, 4%, 4%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.