Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DDDE
RGB
244, 221, 222
HSL
357, 51%, 91%
HSB
357, 9%, 96%
CMYK
0, 9, 9, 4
LAB
90, 8, 3
LCH
90, 9, 17
OKLCH
0.92, 0.03, 15
XYZ
76, 76, 80
LUV
90, 13, 2
HWB
357, 87%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.