Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DED8
RGB
244, 222, 216
HSL
13, 56%, 90%
HSB
13, 11%, 96%
CMYK
0, 9, 11, 4
LAB
90, 7, 6
LCH
90, 9, 39
OKLCH
0.92, 0.03, 36
XYZ
76, 76, 76
LUV
90, 13, 7
HWB
13, 85%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.