Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4DFF0
RGB
244, 223, 240
HSL
311, 49%, 92%
HSB
311, 9%, 96%
CMYK
0, 9, 2, 4
LAB
91, 10, -6
LCH
91, 11, 330
OKLCH
0.93, 0.03, 332
XYZ
79, 78, 93
LUV
91, 11, -11
HWB
311, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.