Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E0CD
RGB
244, 224, 205
HSL
29, 64%, 88%
HSB
29, 16%, 96%
CMYK
0, 8, 16, 4
LAB
90, 5, 12
LCH
90, 13, 68
OKLCH
0.92, 0.03, 66
XYZ
75, 77, 69
LUV
90, 13, 17
HWB
29, 80%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.