Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E6D3
RGB
244, 230, 211
HSL
35, 60%, 89%
HSB
35, 14%, 96%
CMYK
0, 6, 14, 4
LAB
92, 3, 11
LCH
92, 11, 77
OKLCH
0.93, 0.03, 76
XYZ
77, 81, 73
LUV
92, 9, 16
HWB
35, 83%, 4%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.