Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4E7FB
RGB
244, 231, 251
HSL
279, 71%, 95%
HSB
279, 8%, 98%
CMYK
3, 8, 0, 2
LAB
93, 7, -8
LCH
93, 11, 312
OKLCH
0.94, 0.03, 314
XYZ
83, 83, 103
LUV
93, 6, -14
HWB
279, 91%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.