Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE7DD
RGB
255, 231, 221
HSL
18, 100%, 93%
HSB
18, 13%, 100%
CMYK
0, 9, 13, 0
LAB
93, 7, 8
LCH
93, 11, 48
OKLCH
0.94, 0.03, 44
XYZ
83, 84, 80
LUV
93, 15, 11
HWB
18, 87%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.