Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F3EB
RGB
244, 243, 235
HSL
53, 29%, 94%
HSB
53, 4%, 96%
CMYK
0, 0, 4, 4
LAB
96, -1, 4
LCH
96, 4, 100
OKLCH
0.96, 0.01, 101
XYZ
84, 89, 91
LUV
96, 1, 6
HWB
53, 92%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.