Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F3FC
RGB
244, 243, 252
HSL
247, 60%, 97%
HSB
247, 4%, 99%
CMYK
3, 4, 0, 1
LAB
96, 2, -4
LCH
96, 4, 290
OKLCH
0.97, 0.01, 291
XYZ
87, 90, 105
LUV
96, 0, -7
HWB
247, 95%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.