Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F2FA
RGB
247, 242, 250
HSL
278, 44%, 96%
HSB
278, 3%, 98%
CMYK
1, 3, 0, 2
LAB
96, 3, -3
LCH
96, 4, 311
OKLCH
0.97, 0.01, 313
XYZ
87, 90, 103
LUV
96, 2, -6
HWB
278, 95%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.