Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F4F4F7
RGB
244, 244, 247
HSL
240, 16%, 96%
HSB
240, 1%, 97%
CMYK
1, 1, 0, 3
LAB
96, 0, -1
LCH
96, 2, 285
OKLCH
0.97, 0.00, 286
XYZ
86, 91, 101
LUV
96, 0, -2
HWB
240, 96%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.