Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F74100
RGB
247, 65, 0
HSL
16, 100%, 48%
HSB
16, 100%, 97%
CMYK
0, 74, 100, 3
LAB
57, 68, 69
LCH
57, 97, 45
OKLCH
0.64, 0.22, 35
XYZ
40, 24, 2
LUV
57, 150, 45
HWB
16, 0%, 3%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Vermilion
#E34234
Tomato
#FF6347
Scarlet
#FF2400
Mahogany
#C04000
Coral
#FF7F50
Chocolate
#D2691E
Pumpkin
#FF7518
Browse every named pink on shades of pink, or all families on colors.