Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DAD2
RGB
247, 218, 210
HSL
13, 70%, 90%
HSB
13, 15%, 97%
CMYK
0, 12, 15, 3
LAB
89, 9, 8
LCH
89, 12, 40
OKLCH
0.91, 0.03, 36
XYZ
75, 75, 71
LUV
89, 18, 10
HWB
13, 82%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.