Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7DCDC
RGB
247, 220, 220
HSL
0, 63%, 92%
HSB
0, 11%, 97%
CMYK
0, 11, 11, 3
LAB
90, 10, 4
LCH
90, 10, 20
OKLCH
0.92, 0.03, 18
XYZ
77, 76, 78
LUV
90, 16, 3
HWB
0, 86%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.