Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F4E8
RGB
247, 244, 232
HSL
48, 48%, 94%
HSB
48, 6%, 97%
CMYK
0, 1, 6, 3
LAB
96, 0, 6
LCH
96, 6, 95
OKLCH
0.97, 0.02, 95
XYZ
85, 90, 89
LUV
96, 2, 10
HWB
48, 91%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.