Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7FBF3
RGB
247, 251, 243
HSL
90, 50%, 97%
HSB
90, 3%, 98%
CMYK
2, 0, 3, 2
LAB
98, -2, 3
LCH
98, 4, 126
OKLCH
0.98, 0.01, 129
XYZ
89, 95, 98
LUV
98, -2, 6
HWB
90, 95%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.