Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7FFF4
RGB
247, 255, 244
HSL
104, 100%, 98%
HSB
104, 4%, 100%
CMYK
3, 0, 4, 0
LAB
99, -4, 4
LCH
99, 6, 134
OKLCH
0.99, 0.02, 137
XYZ
90, 98, 100
LUV
99, -4, 7
HWB
104, 96%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.