Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7FFF7
RGB
247, 255, 247
HSL
120, 100%, 98%
HSB
120, 3%, 100%
CMYK
3, 0, 3, 0
LAB
99, -4, 3
LCH
99, 5, 143
OKLCH
0.99, 0.01, 145
XYZ
91, 98, 102
LUV
99, -4, 5
HWB
120, 97%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.