Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFFAF4
RGB
255, 250, 244
HSL
33, 100%, 98%
HSB
33, 4%, 100%
CMYK
0, 2, 4, 0
LAB
99, 1, 4
LCH
99, 4, 75
OKLCH
0.99, 0.01, 73
XYZ
92, 96, 99
LUV
99, 3, 5
HWB
33, 96%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.