Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F83C05
RGB
248, 60, 5
HSL
14, 96%, 50%
HSB
14, 98%, 97%
CMYK
0, 76, 98, 3
LAB
56, 70, 68
LCH
56, 97, 44
OKLCH
0.64, 0.23, 34
XYZ
40, 23, 2
LUV
56, 153, 43
HWB
14, 2%, 3%
Pantone
172 C
Harmonies
Shades & tints
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