Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F85F08
RGB
248, 95, 8
HSL
22, 94%, 50%
HSB
22, 97%, 97%
CMYK
0, 62, 97, 3
LAB
61, 58, 69
LCH
61, 90, 50
OKLCH
0.68, 0.20, 42
XYZ
43, 28, 3
LUV
61, 129, 51
HWB
22, 3%, 3%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.