Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9F4E6
RGB
249, 244, 230
HSL
44, 61%, 94%
HSB
44, 8%, 98%
CMYK
0, 2, 8, 2
LAB
96, 0, 7
LCH
96, 7, 90
OKLCH
0.97, 0.02, 91
XYZ
86, 91, 88
LUV
96, 4, 11
HWB
44, 90%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.