Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9F4E7
RGB
249, 244, 231
HSL
43, 60%, 94%
HSB
43, 7%, 98%
CMYK
0, 2, 7, 2
LAB
96, 0, 7
LCH
96, 7, 89
OKLCH
0.97, 0.02, 89
XYZ
86, 91, 89
LUV
96, 4, 10
HWB
43, 91%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.