Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9F7FC
RGB
249, 247, 252
HSL
264, 45%, 98%
HSB
264, 2%, 99%
CMYK
1, 2, 0, 1
LAB
97, 1, -2
LCH
97, 3, 302
OKLCH
0.98, 0.01, 304
XYZ
90, 94, 105
LUV
97, 1, -4
HWB
264, 97%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.