Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FAE4FF
RGB
250, 228, 255
HSL
289, 100%, 95%
HSB
289, 11%, 100%
CMYK
2, 11, 0, 0
LAB
93, 11, -10
LCH
93, 15, 318
OKLCH
0.94, 0.04, 320
XYZ
85, 83, 106
LUV
93, 11, -18
HWB
289, 89%, 0%
Pantone
White
Harmonies
Shades & tints
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