Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB3604
RGB
251, 54, 4
HSL
12, 97%, 50%
HSB
12, 98%, 98%
CMYK
0, 78, 98, 2
LAB
56, 72, 69
LCH
56, 100, 44
OKLCH
0.64, 0.24, 33
XYZ
41, 23, 2
LUV
56, 159, 43
HWB
12, 2%, 2%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
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