Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB3D00
RGB
251, 61, 0
HSL
15, 100%, 49%
HSB
15, 100%, 98%
CMYK
0, 76, 100, 2
LAB
57, 70, 70
LCH
57, 99, 45
OKLCH
0.65, 0.23, 34
XYZ
41, 24, 2
LUV
57, 155, 44
HWB
15, 0%, 2%
Pantone
172 C
Harmonies
Shades & tints
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